LA FIU

The "fiù" represents the symbol of our identity , a sign to show to the world and to narrate.

T-shirts, pins, posters, socks and hats must talk about the "fiù", telling about ourselves at the same time.

By wearing the "fiù", we present ourselves to the world, and those who recognize this symbol will look at us with different eyes.

When we choose to wear the "fiù", we tell the world that we have something to say, that we are not just the boy on the subway who reads or the waiter who brings the pizza. We are a universe , a whirlwind of emotions, thoughts, smiles and actions that cannot be contained in a simple moment like "the guy from the pizzeria". You're not just the waiter, you're yourself.

And this is why the river is dotted, because even the river itself is not a symbol on a canvas, or on some fabric, but it is everything that creates.

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